“After repeatedly turning to various sales methodologies and sales trainings looking for the “magic bullet,” and despite investing significant amounts of money, nothing has changed from a revenue or performance perspective”.
"Salespeople, ultimately, are the only ones who truly can help a company move the revenue needle. The question is, are companies and their senior executives willing to acknowledge that there are no quick fixes"
My frustration is NOT that the article is off, as most people would agree senior leaders to some extent have thrown in the towel with test scores and completion rates as the outcome. My frustration IS that if both L&D practitioners and senior leaders agree sales training is not producing meaningful business outcomes than why not change? The simple answer is the status quo is so much easier than change. Change requires different attitudes, resources, processes, and reinforcement.
L&D can lead the change!
Savvy learning leaders understand resistance to change and use three power sources to crash through apathy to achieve success:
Savvy L&D leaders have both the opportunity and power sources to drive real change inside organizations and it’s time to challenge senior management to do things differently than the status quo!
Why do you thing L&D leaders and senior management can’t agree on change? Leave a comment below or drop me a line at firstname.lastname@example.org